A service fully dedicated to our farmers in our operating countries

Maintaining proximity upstream in the chain

In order to maintain a close relationship with our farming partners, we have set up an agronomy department exclusively dedicated to monitoring and supporting their crops. Deployed in all our operating countries, this system places our teams of agronomists in direct contact with farmers to meet their needs.

Being as close to our farmers as possible

Western Europe, Central Europe, Asia, Africa and South America are the territories in which we operate and cultivate a direct link with our farming partners. In our various operating countries around the world, we maintain this proximity thanks to our fully dedicated team, and participate in their agronomic development. In addition to supplying seeds and plant protection products, we support them in their day-to-day development with personalised agronomic advice, technical monitoring and a range of innovative solutions. A process that allows us to obtain quality barley with the best yields to supply our production sites.

Proximity to our farmers is essential to identifying their needs, understanding their challenges and supporting them in their production. In line with our mission to be the leading maltster in agro-ecological transition, we also contribute to the implementation of more environmentally-friendly agricultural practices.

In order to preserve biodiversity, protect our resources such as water, air and soil and limit global warming, we support our farmers in their efforts to limit their impact on ecosystems. Our aim is to respond to the environmental challenge, in particular by reducing carbon footprint, while maintaining a high level of barley quality.

"Our teams of agronomists contribute to the development of agronomy in all our operating countries. Being as close to our farmers as possible, the positive impact is particularly important in emerging and developing countries like Brazil, Argentina, India and Ethiopia.” Jean-François Fèvre, Agronomy Director and Non-European Region Director.

Testing new varieties with our partner farmers to meet the needs of tomorrow

To meet the changing needs of farmers, manufacturers and consumers, we test new barley varieties with our farmers. The aim is to produce more and in the most environmentally-friendly way possible, to adapt to climate changes with better yield stability, and to meet the expectations of the sector in terms of quality, stability, lower costs and sustainable economy.

To this end, tests are regularly carried out on our own testing platforms but also at certain partner farmers’ sites. The best varieties from these tests are then multiplied to obtain enough seed to enable our farmers to produce the quantities of barley needed to supply our malting plants.