Soufflet Malt and HEINEKEN Beverages announce commercial partnership to supply malt for South African brewing operations
On 07 March 2025
Midvaal, 7 March 2025 – Soufflet Malt and HEINEKEN Beverages have entered a commercial partnership in South Africa, with Soufflet Malt set to supply malt used in Heineken’s South African operations. As part of this agreement, Soufflet Malt will invest €100 million to build a new malting facility, strategically located next to HEINEKEN’s Sedibeng Brewery near Johannesburg, and set to be operational by mid-2027.
The new facility will be the most technologically advanced malthouse in South Africa and will produce 50% fewer emissions than the industry average by using trigeneration and solar energy. Its location next to the brewery will enable malt to be transferred via conveyors, reducing both emissions and costs.
With a production capacity of nearly 100,000 tonnes, the facility will create 55 full-time jobs and support over 200 local South African barley growers. Soufflet Malt will source 100% of the barley locally. To achieve this goal, Soufflet Malt has been working in the region for several years, building long term partnerships with both commercial and developing farmers. Through training, mentoring, and commercial support, Soufflet Malt is helping them adopt agronomic best practices to grow high-quality, premium barley.
This new malting facility will play a key role in reaching both companies’ long-term sustainability goals, create local employment, and bolster HEINEKEN’s supply chain in South Africa.
“This significant investment by Soufflet Malt, in partnership with our company, marks a monumental commitment to South Africa and is a venture we are immensely proud to be part of. Our company is deeply committed to the region, continuously enhancing our investment in the country. Our focus is on intensifying our support for local production, local sourcing, and job creation. This project is a clear testament to these objectives and aligns with our 'Brew a Better World' agenda, underpinned by sustainable practices and supporting the communities in which we operate,” said HEINEKEN Beverages MD, Jordi Borrut. a déclaré Jordi Borrut, directeur général de HEINEKEN Beverages.
“This partnership perfectly reflects Soufflet Malt’s ability as the world’s leading maltster to bring value by delivering agile and locally tailored solutions to long-standing global clients, such as HEINEKEN. We are proud to be able to support HEINEKEN Beverages deliver its ambitious vision for South Africa through our unique capabilities that seamlessly blend innovation in agronomy with global malting expertise and a locally-integrated supply chain” said Jorge Solis, CEO of Soufflet Malt., a déclaré Jorge Solis, Directeur Général de Soufflet Malt.
“Our collaboration with HEINEKEN Beverages marks an exciting chapter for Soufflet Malt to further strengthen the South African malt supply chain. We look forward to deepening our partnership with local farmers, fostering the development of sustainable barley farming across the country and contributing to the long-term prosperity of South Africa through this initiative”, added Guillaume Couture, President EMEA at Soufflet Malt.
